If you’re trying to figure out how to make sales and streamline the process, you’re in the right place. Often, business owners jump straight into building brand awareness, but the reality is that isn’t the best use of your time. If you want to know the REAL way to streamline this process, keep reading.
If you have clients, you have a product or service. So now, your number one priority is how to keep them engaged. You’re asking yourself questions like:
How do I re-engage them?
How do I get them to share?
How do I get feedback from them?
How do I build that relationship?
If this sounds like you, take a step back to figure out how to create excitement around working with you. The goal is to make that transaction really smooth to complete, and from there, work on generating leads. You get to work on your sales funnels and capturing emails, then you focus on awareness.
You may think that you need to immediately put out ads and promote yourself, but the best thing is to focus on the clientele you already have. Turn those clients into believers of your brand and your message. This way you’re working smarter, not harder. Promoting your content can get you hundreds of likes and more eyes on your brand, sure. But if those likes aren’t turning into paying clients, it doesn’t matter. What matters is building that base. Even if you don’t have a large number of clients, it’s okay. Your network can serve as a pool of potential clients, so you can work on engaging them. Don’t feel like you can’t do this with a lack of clients. Re-engaging can be asking those people in your network questions to see why or why they aren’t buying your products or services. Think of these as experiments to help you get better in your business. Take that feedback from the people in your network to find solutions on how to get better. Think of it in percentages. You want to get 10% better after getting feedback from your network, and then another, and so on until you get where you need to be.
Keep Your Sales Process SImple
You don't need the most elaborate, complicated sales plan. Creating a good sales plan is simply working backwards from the relationship and creating microsystems, getting micro feedback, and creating steps along that path better for both you and your clients. As entrepreneurs, there’s a tendency to overthink things. You think there needs to be all of these bells and whistles that you don’t even need. You may have these systems to help, but sometimes you forget that engaging with clients is the most important thing. No matter what stage they’re in. You won’t know what technology you'll need for your business until you figure out what aspect of your client relationships you’re trying to make better.
Use your Network
For example, if you’re trying to capture leads, what you’re trying to do is turn the people who simply know your business into people who will trust your business enough to give their email addresses. So you need to start with those relationships. One easy way to build is to follow up with people who have reached out to you or that you have networked with. Networking is a key that shouldn’t be overlooked. Even in your current network, there’s likely someone that is in need of your services that you’re too afraid to ask. Use these people for market research, asking questions that you know are important. If you’re scared to ask, know that 9 times out of 10, they see you as the expert. That person will be the one asking you questions and for your opinion. Daily effort is necessary for success.
Now it’s time to make all of this information practical for your daily life. Your client relationships are boiled down to know and trust. It’s important to know
What state they’re in
What they need based on each stage
If they’re a lead or not
When it’s time to close, ask yourself questions like
Am I still building with this person?
Do they know who I am?
Do they trust me?
If the answer to any of these questions is no, what are you going to do to make that happen? How can you help them? Systemizing your sales process comes down to just creating better relationships for everyone involved. If someone doesn’t know about you and your business, you’re adding value to their life by giving them new information. Be confident in who you are and your abilities.
Put Your Plan Into Action
Now you have the tools, but it’s time to actually use them. What does re-engaging look like? It can be reaching out for testimonials or just chatting with someone. Getting that feedback and constructive criticism is essential for the development of your business. Even giving advice to someone on a current project can be helpful. The best way to spark real trust is to nurture the relationship so they feel like more than just another sale, and more like a person. Like you truly care about their success. This is what sets you apart and gets real results. Ask questions, get to know your clients.
So, are you up to the task? Building relationships with clients and streamlining your sales is work, but it’s essential. And it doesn’t have to be complicated. If you want to have a more in-depth conversation about sales and how you can nurture your clients, you can book a discovery call with our Brand Strategist, Chryssy here.