DESIGN YOUR WEBSITE
Don't know where to start? Keep reading...
Every entrepreneur knows they "need" a website to be in business. It's common to jump right into execution rather than taking a few steps back and truly understanding the purpose of your website. Before embarking your website journey, you should be able to answer the following questions:
PLANNING YOUR WEB STRATEGY
What are visitors coming to the site to do?
What are the action(s) you want them to take?
What functionality do you need to enhance your user experience?
Once you are clear on your brand identity and web strategy figured out, it's time to start designing the online platform for your business. Consider your website as a source of truth for your customers. It's where all the action takes place. For most businesses, your website is the literal life force to keep sales coming in, potential customers engaged, appointments on the calendar and connections being made.
While social media, podcasting, webinars, and other marketing tactics play a large role in generating brand awareness and engagement, it's important that you understand these to be drivers to your website. It should now be really clear that your website needs to make a lasting impression and quickly.
While most entrepreneurs can spot bad design, very few will actually know how to fix it. It's important to find a platform that you can manage yourself with a very small learning curve. There are several platforms to choose from, Wix, Squarespace, Big Cartel, Shopify, Wordpress, GoDaddy - too many to name. I usually work with my clients to determine a site functionality roadmap to help guide them on making the best choice for their business and goals because let's face it... It's a pain to have to keep migrating platforms every year.
LET'S BUILD A LASTING IMPRESSION
Just remember, simplicity is genius. Don’t make your customers have to think on your site because they won’t. I can help develop a pleasant experience for customers so that they come back again, and again. Let's work together to design a website that will encourage customers to take action with a sense of urgency. Click the button below to set up a consultation with me online.
Rather do it yourself. I completely understand and I'm here for you. I have packages where I will mentor you on designing and maintaining your own site for a fraction of the cost of hiring a designer. Email firstname.lastname@example.org for more information.