CASE STUDY PROJECT
Designing a website to appeal to affordable glam seekers
Can another cosmetic brand enter an already saturated market and get some of the pie? How can we define a brand that will appeal to the makeup gurus on Youtube and your average Jane Doe whose makeup goals are quite minimal?
Create a brand identity with visuals to give their customers a luxury, chic yet approachable feel. Their customers seek glam on a budget and that's exactly what we gave them.