CROWN OF GLORY
CASE STUDY PROJECT
Using Design to Uplift Women of Color to Be Exactly Who They Are
Can natural hair care products uplift and restore a sense of confidence for its' users? How do we teach and empower all women of color to embrace who they are--naps, kinky curls, locks and all?
A strategic and targeted brand that embraces women of color and creates confidence and assurance in those women to wear their natural hair in its' natural state.