CROWN OF GLORY

CASE STUDY PROJECT

Using Design to Uplift Women of Color to Be Exactly Who They Are

COMPANY OVERVIEW

DETROIT, MI

CHALLENGE

Can natural hair care products uplift and restore a sense of confidence for its' users? How do we teach and empower all women of color to embrace who they are--naps, kinky curls, locks and all?

OUTCOME

A strategic and targeted brand that embraces women of color and creates confidence and assurance in those women to wear their natural hair in its' natural state.

DELIVERABLES

Strategy

Messaging

Rebranding

Marketing Campaign 

DON'T JUST LISTEN TO US, HEAR WHAT CLIENTS SAY

ALWAYS DELIVERING MORE THAN EXPECTED.