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CROWN OF GLORY
CASE STUDY PROJECT
Using Design to Uplift Women of Color to Be Exactly Who They Are
COMPANY OVERVIEW
DETROIT, MI
CHALLENGE
Can natural hair care products uplift and restore a sense of confidence for its' users? How do we teach and empower all women of color to embrace who they are--naps, kinky curls, locks and all?
OUTCOME
A strategic and targeted brand that embraces women of color and creates confidence and assurance in those women to wear their natural hair in its' natural state.
DELIVERABLES
Strategy
Messaging
Rebranding
Marketing Campaign
DON'T JUST LISTEN TO US, HEAR WHAT CLIENTS SAY
ALWAYS DELIVERING MORE THAN EXPECTED.
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