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Chicken Shack
CASE STUDY
PROJECT OVERVIEW
Modernizing and Styling the good ol' Chicken Shack Brand we all love
CHALLENGE
Can a fast-casual dining restaurant really be the place to bring families and friends together? How do we modernize the brand and make their marketing more consistent while preserving the company's history.
OUTCOME
Multiple strategic and targeted marketing campaigns that embody the Chicken Shack culture and brand to allow their customers to feel proud when serving up Chicken Shack to their friends and family.
Strategy
Messaging
Rebranding
Marketing Campaign
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MARCH MADNESS
JANUARY 2019




TAILGATE CAMPAIGNS
2019 TAILGATING THEMED MARKETING CAMPAIGNS




BRAND AWARENESS CAMPAIGNS






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