BUILD YOUR BRAND
Do you feel like you’re the best-kept secret?
Let's face it. The word brand has become a pretty popular buzz word over the last few years. Everyone understands its importance but no quite grasps what a brand actually details. No worries. That's why I'm here.
WHAT IS A BRAND EXACTLY?
A brand is NOT a logo.
A brand is NOT an identity.
A brand is NOT a product.
Not quite what you heard. Trust me. I'm aware. There are tons of definitions of brands and they all vary. Unfortunately, a brand can mean different things to different people and even differ based on the context it's used in.
A brand is a person's gut feeling about a product, service or organization. A brand is a person's perception of an experience. I can help create a branded, targeted experience that you know your customers will enjoy. No more guessing.
A brand gives your customers a way to remember you.
A brand gives your customers something tangible that can interact with.
A brand helps your customers allows you to stand out in your industry.
A brand creates repeat customers who champion your business.
A brand excites and engages your ideal customer.
WHAT'S INCLUDED IN A BRAND?
A brand is everything your customers interact with from your business. Your brand includes your website, social media, business cards, email campaigns, messaging, store decor, uniforms, and so much more. BUT WAIT! Before you can begin with any of that fun stuff. I recommend you begin with the basics. Creating your brand identity and usage guidelines are extremely important. It allows you to show up and be consistent every single time. Your customers expect this.
HERE IS WHERE I START
Brand Discovery Session
The discovery session is where we will spend time to identify and document your brand's personality, sound, look and feel. It's more than visual and we'll spend some time to discuss who your clients are and how we should speak to them.
Primary Logo, Secondary Logo
A logo is your brand's signature mark. A well-made logo should possess two qualities, Timeless and Scalable. I'll make sure your logo will scale well on all forms. Rather you decide to put it on a billboard or small buttons. A good logo performs well in both cases.
Icons & Favicon
Your icons and favicons are marks that will become recognizable by your customers. It's a small way to make an impression. A favicon also helps with the user experience of a website.
Typography & Fonts
The typography helps to set the tone of your brand. If your brand is fun, simple and modern, stick with a more clean sans-serif font like Helvetica. If you want a more classic, serious and professional look, we may go with a serif font like Times New Roman. There are millions of fonts so let's take some time to make sure your font tells the right story.
Color Palette with values
The color palette is really important for many reasons. Colors invoke feelings. RED can mean love and excitement while YELLOW can make you feel energized and warm. Ever wondered why most fast-food restaurants use one of the two? Well, that's because they have meaning.
Mood Board & Style Guide
Your mood board and style guide serve two purposes. The mood board helps us make sure we agree on how we want your customers to feel. The style guide helps you stay consistent every time you show up. For example, your color palette values are listed for matching. This will prevent your Aqua Green looking like Sea Grass Teal.
GET TO KNOW YOUR BRAND
Everyone knows they need a solid brand to be competitive in the marketplace but it's sometimes hard to know where to get started. Let's work together to redevelop your brand and position your business in your industry. Click the button below to set up a consultation with me online.
Not quite ready to get started? Don't sweat it.
I've taken the time to create a FREE branding questionnaire to help you get to identify, discover and document your brand. This is your roadmap for branding success! Click here to get your copy now.